A random survey of 2,003 adult consumers and 501 businesses revealed:

• A random survey of 2,003 adult consumers and 501 businesses revealed:

  • 40% of consumers would make online purchases in 1997.
  • 55% said they would make online purchases in the next 5 years.
  • 17% of business executives said the Internet is a very important vehicle for selling their products.
  • 33% called the Internet a very important vehicle in the next 5 years.
    Source: Odyssey Research (paid for by ATT)